PARTNERS IN WELLBEING HELPLINE
To support small businesses through the tumultuous pandemic period, the Department of Jobs, Precincts and Regions launched the Partners in Wellbeing Helpline, a service dedicated to providing free financial and mental health support to struggling Victorian small business owners.
Our role was to help raise awareness about this crucial lifeline in a way that encouraged as many business owners as possible to reach out and access support.
The result was a series of emotive social media videos, each featuring a different Victorian business owner who had previously benefited from the Helpline. Using an intimate story-telling approach, the videos portrayed each business owner in their home or place of work, describing how they were able to draw strength from the Helpline during their greatest time of need.
Treatment & Concept Development
Storyboarding & Scripting
John (Journal Cafe)
Petrae (Soul Heaven Yoga)
Michael (Shortlist Private Tours)
Fiona (Hidden Secrets Tours)
Mark (Former Business Owner)