PEPPERSTONE – POWER UP YOUR TRADING
In the latter half of 2020, multinational and award-winning foreign exchange trading platform, Pepperstone, were on the lookout for a creative agency who could ideate, create and execute a brilliant and disruptive global campaign, scheduled to debut in over 25 countries in 5 languages.
With the aim of communicating Pepperstone as a challenger brand so as to convert experienced traders the world over, we developed a campaign that was anchored in the brand’s unrivalled commitment to its traders and the next-level experience offered by its technology, experience and global skillset.
Combing an inspiring manifesto-style voiceover with branded upward trending visuals, the campaign challenged traders to ‘power up their trading’ and unlock a whole new level of thrill-fuelled success, guided by dedicated brokers who were truly in their corner.
As the clips themselves required fresh footage, we were forced to be agile in the face of a global pandemic, relocating the shoot interstate to New South Wales. There, our production connections were able to seamlessly establish an on-location shoot that could be attended, directed and signed off by the client, director and our very own creative team via live Zoom and YouTube streams.
What started as a simple online-only programmatic & YouTube campaign quickly
snowballed into a fully integrated campaign across TV, in-flight entertainment, social media and OOH. The final product was a full-funnel international campaign that created valuable cut-through in a highly saturated market.
Campaign Strategy & Concept
Storyboarding & Scripting
TVC, Social Media, OOH, In Flight
ENGLISH VERSION (30 SEC)
SPANISH VERSION (30 SEC)
ITALIAN VERSION (30 SEC)
ENGLISH VERSION (15 SEC)
SOCIAL CUT DOWNS