RMIT FREE TAFE CAMPAIGN

Off the back of the Victorian government's new free TAFE initiative in 2019, education providers found themselves in a highly competitive environment; all targeting the same prospective student community. We worked with RMIT to develop a campaign strategy to articulate their 'journey of life-long learning' point of difference as a TAFE provider. The campaign out-performed expectations with course enquiries and enrolments at full capacity.   

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CREATIVE DELIVERY

  • Campaign Strategy & Concept

  • Programmatic Digital Display Advertising

  • OOH & Digital Screens 

  • Social Media Advertising