Everyone knows a shopping centre is a place to shop, but for Castle Towers in North West Sydney, we made it a place to learn too. 


To bring people in centre, we developed a 6-week activation call The Academy – a bespoke workshop space where customers could learn new skills in anything from beer brewing, to watercolour painting, to eye brow definition!


We promoted the activation with an ATL campaign, while using bespoke created social media content to promote each individual workshop.


The activation was so successful that every workshop was fully booked and Castle Towers are looking to repeat it in 2017, while the content marketing component of the campaign lead to significant growth and engagement on Castle Towers’ Facebook and Instagram channels.



  • Campaign Concept

  • Experience Design

  • Illustration, Photography & Video 

  • Content Marketing Strategy 

  • Social Media Content

  • Digital Advertising

  • Print Advertising

  • Facebook Advertising

  • Facebook Canvas Advertising

  • Website Content

  • Merchandise

  • Point of Sale Collateral