In 2021, unsung hair colour brand Vitality’s came out swinging, challenging traditional box-dyes head-on and encouraging customers to boldly express themselves by adopting a whole new approach to at-home hair dying.
This was a first-of-its-kind campaign for Vitality’s for which we developed three distinct customer personas as well as an overarching creative solution that spoke to them all. The result was ‘Colour Outside the Lines,’ a brand mantra daring customers to break away from the traditional hair dying mould and uncover their true selves through Vitality’s vivid palette of salon-quality DIY colours and products.
We then got to work on whipping this concept to life through a series of creative assets including a brand video, tactical cutdowns, and a ‘Tintfluencer’ social media campaign.
Campaign Strategy & Concept Development
Storyboarding & Scripting
Photography & Videography direction
Social Media Advertising & Content
HERO VIDEO (30 SEC)
HERO VIDEO CUT DOWN (15 SEC)
SOCIAL CUT DOWNS (15 SEC)