Highpoint Shopping Centre
Close Up
Beauty & Fashion
Launch Highpoint’s 2023 Autumn Winter beauty & fashion season by celebrating the diverse and inclusive social fabric of Melbourne’s west.
Cultural insight
Beauty & fashion is the ultimate platform for self-expression that brings the world closer to the real you.
We engaged leading vitiligo spokesperson; Onella Muralidharan as the ambassador for this campaign to celebrate the diverse and inclusive spirit of the Highpoint community. Onella’s passion and mission is to shift social and industry perceptions towards body positivity, advocating for real bodies that truly represent the authentic and diverse people of Australia. This set the foundations for our Close Up campaign, empowering the Highpoint shopping community to take a closer look at the story behind every one of us.
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Agency Delivery

Campaign strategy

Concept development

Photography production

Animation production

Print production

Content creation

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