RMIT University
STEM Campaign
Education
Campaign
![](https://cdn.prod.website-files.com/645330e03b21b2fe298527e7/651138f522f0acaafddfc3e2_Hero%20Image%20RMIT%20STEM-3840x2160px-version%202.webp)
Challenge
Position RMIT’s STEM qualifications as the conduit to the careers of tomorrow.
Cultural insight
STEM is much more than just sciences, technology, engineering and math – it’s a platform that allows you to shape a bespoke study journey for the future world of work.
Disruption
Our solution to this campaign challenge was all about creating a visually engaging story that takes the viewer on a transformational journey. Building off the back of a simple ownable copy-inspired idea – this allowed us to highlight the different career opportunities that stem from a STEM qualification at RMIT. Supported by a tech-inspired visual language, the result was a highly engaging online film that feels innovative, interactive, and immersive.
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Agency Delivery
Campaign strategy
Concept development
Animation production
Digital production
![](https://cdn.prod.website-files.com/645330e03b21b2fe298527e7/64e2f913bb8618a5424b19a2_Square%20Image-RMIT-STEM1-2160px.webp)
![](https://cdn.prod.website-files.com/645330e03b21b2fe298527e7/64e2f913b151c4a45cc94156_Square%20Image-RMIT-STEM2-2160px.webp)
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