RMIT University
Own What’s Next
Motivate VCE school-leavers to preference RMIT as their number one university for VTAC course applications.
Cultural insight
With the world of work changing faster than ever, school leavers need certainty that the choices they make now will help them secure the future they want to own.
VTAC selection is a highly competitive space with all universities vying for the best in class student talent. But while most universities focus on promoting the courses they offer, we adopted an outcome-led strategy. One that focused on the importance of learning at the speed of change, working hands-on with industry thought leaders, and building a work-ready skillset for future career success. As a result, our VTAC campaign empowered school-leavers to: Own What’s Next. This worked to position RMIT as the only institution that has your future secured, through an inspiring and immersive creative story that embodies RMIT's close connection to enterprise and industry-led learning.
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Agency Delivery

Campaign strategy

Concept development

Photography production

Video production

Digital production

Social media strategy

Content creation

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