Made Of: Ballarat
Meet the Makers
Tourism & Travel
Campaign
Challenge
Celebrate and bring Ballarat’s artisan maker community to the forefront of the Made of: Ballarat brand story.
Cultural insight
Ballarat’s artisan community are not just makers of beautiful goods, they are makers of enchanting stories gifted and shared throughout the community.
Disruption
This project is a beautifully intimate and authentic expose that unearths the passion that fuels some of Ballarat's most prominent makers; Saltbush Kitchen, Kildernkin Distillery, Dollar Bill Brewery and Mitchell Harris Wines.
Each story reveals the inspiration that drives their passion and creative pursuits, how their journey has unfolded, and why Ballarat is such fertile ground for those who choose to make their mark in this highly creative community.
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Agency Delivery
Campaign strategy
Concept development
Video production
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