Victorian Government
Partners In Wellbeing Helpline
Build awareness of the Victorian Government’s helpline for business owners impacted by the COVID-19 pandemic.
Cultural insight
It’s not just about financial support. Mental health and wellbeing is where helping a business on the road to recovery starts.
When times are tough, there is no better advice than the words of wisdom that come from those who have already lived through your struggle. Our approach to this challenge took a first-hand storytelling approach to open up the conversation around mental health and wellbeing for businesses impacted by COVID-19. This set the platform for an emotive content series that is intimate, candid and authentic – comprising of vignettes of business owners describing how they were able to draw strength from the Partners in Wellbeing Helpline in their greatest time of need.
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Agency Delivery

Campaign strategy

Concept development

Video production

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